Corporate & Professional Services Marketing

Dedicating sufficient time and resources to marketing and business development is a challenge faced by many corporates and professional service firms. As an outsourced partner, we provide strategic marketing and business development solutions that deliver measurable impact. 

With experience spanning both law firms and communications and investor relations consultancies, we bring a unique perspective to business development, marketing, and communications for professional services and B2B operations. We have successfully managed key client programs, led tendering projects, developed thought leadership campaigns, implemented CRM and digital tools, and delivered integrated go-to-market strategies.

Our services are available on a project basis or ongoing retainer, designed to align with your business goals and internal resources.

Services

Strategic Business Development

  • BD and client targeting strategies for firms, practices, and individuals
  • Bid development, including RFP response/proposal drafting and editing
  • Tender strategy, including pricing, performance tracking and pitch reviews 
  • Launch & development of new practice areas and businesses
  • Lead generation, e.g., for complementary or alternative legal solutions services

Marketing & Digital Strategy

  • Marketing audits and planning
  • CRM, digital marketing and content systems setup
  • Website, SEO, and performance-led digital strategies
  • Content and email marketing programs
  • Social media strategy and execution, especially for LinkedIn
  • Refreshing firm credentials and marketing materials
  • Marketing team training, upskilling, and best-practice alignment
  • Budget planning and ROI tracking

Communications & Visibility

  • Positioning the firm & professionals as experts
  • Articulating messaging that differentiates
  • Thought leadership and content development
  • Media relations
  • Directory and awards submissions
  • Speaking engagements, including secure online & offline events for targeted audiences
  • Events, create & organize events & webinars, large or small
  • Internal communications and employee engagement